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For founders who get paid before the work is finished

Your Best Month Might Not Have Been Real

There are two ways of counting money in a business. Yours is using one of them right now, and most founders have never checked which one. This one-page guide shows you how to find out in ten minutes, without new software or a call to your bookkeeper.

Financial Lens Guide
One-Page Guide

Accrual vs Cash: Which Lens Is Your Business Showing You?

A simple decision framework for understanding what your numbers are really telling you.

Lens 1Cash
→
Lens 2Accrual
→
DecisionPayroll
ScenarioMoney CollectedWhat hit the bank?
ScenarioRevenue EarnedWhat was actually delivered?
ScenarioExpenses DueWhat still needs to be paid?
Cash ViewLooks HealthyBank balance feels strong
Accrual ViewShows RealityRevenue matched to work
RiskPayroll GapProfit without liquidity
FixChoose the LensKnow what report to trust
FixRead the SignalSpot the timing mismatch
FixMake the CallDecide with clarity

Full framework inside the guide

1Page Framework
10Minute Check
2Financial Lenses

Get the full framework

Add your details below and the one-page guide arrives in your inbox in a few minutes.

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What's Inside

What You Will Be Able To Do Ten Minutes From Now

Tell in under a minute which of the two counting methods your business is on, so you know what your profit figure is measuring and what it is leaving out.

Look at your last three months and say which ones were good, with certainty, instead of guessing from the bank balance and hoping.

Spot the money sitting in your account that is not yours yet, so you stop spending revenue you have not finished earning.

Run one check before your next hire, payroll run or big spend, so the decision is made on a number that means what you think it means.

Written by Max Crow, Chief Financial Officer at Merigrove, the trading name of Kacper Wiloch, a sole trader registered in Poland. Merigrove is a revenue operating system advisory and consulting firm working inside founder led businesses across sales, marketing, finance, and operations.

300+Sales people trained, coached or managed
$50M+Largest client revenue supported
4Disciplines run as one system

The Ten-Minute Lens Check

Stop Guessing At Your Own Numbers

The next big decision you make, the hire, the spend, the money you take out, will be made off a number on your P&L. Take ten minutes and make sure that number says what you think it says.

Before you submit

By ticking the SMS consent box on the form below, you consent to receive transactional text messages from Kacper Wiloch trading as Merigrove at the phone number provided, covering appointment bookings, confirmations and reminders, security and verification codes, replies to enquiries you have made, and client onboarding. Message frequency varies. Message and data rates may apply. Reply HELP for help or STOP to opt out.

Ticking the SMS consent box is optional. It is not pre-ticked, it is not required to submit this form, and consent to receive text messages is not a condition of purchasing any goods or services.

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Registered business

Kacper Wiloch, trading as Merigrove
Sole trader registered in Poland
Registered business name: Ethos Revenue Group Kacper Wiloch
NIP 8411742776
VAT-EU PL8411742776

Registered address

Osiedle na Wzgórzu 9
84-353 Lubowidz
Poland

Speak to us

+48 500 080 682
admin@merigrove.com
Monday to Friday, 09:00–18:00 CET

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