The operators behind the playbook.

Merigrove is a small group of operators who have run sales, marketing, finance and operations in founder-led businesses. RevOS is how we now do that work at scale.

The operators.

Max CrowFinance and operations

Max is the operator who makes the numbers tell the truth. As CFO of a high-ticket sales education business he helped take the business past $4M ARR, and as Chief Strategy Officer of a health and wellness company he installed the operating rhythm, reporting cadence and CFO-grade financial insight that gave leadership a clear view of the business for the first time. He has scaled offers from zero to $400k a month and advises firms up to $50M in revenue as a fractional executive. He leads Finance, Operations, Management and Data at Merigrove.

Jack ManleyMarketing and brand

Jack was Group Chief Commercial Officer of the Oriana Group, including one of the world's largest sales training companies, where he codified corporate strategy down to the individual rep, built board governance and protected the IP behind the brand. As Chief Brand Officer of a health and wellness company he distilled a founder's conviction into one brand architecture and rebalanced acquisition towards organic, in the year it placed No. 273 on the Inc. 5000. He started in M&A advisory in Australia and holds a Master of Management from the University of Sydney. He leads Marketing and Brand at Merigrove. Based in London.

Kacper WilochSales

Kacper has managed more than 300 sales reps and collected over $120M in cash across multiple seven-figure businesses, most recently as Head of Sales and Director of Outbound at 7th Level, one of the world's largest sales training companies. His method is unglamorous on purpose: write the process down, make sure people follow it, support them properly, dial more. The results are not. One client went from $100k to $424k a month on that playbook; another from $100k to $650k with the same closers. He leads Sales at Merigrove, and every sales tool in RevOS runs on his system. Based in Kraków.

Figures are each operator's own track record, achieved before and outside RevOS.

Built by operators, not by a lab.

$160m*

revenue contributed to across businesses we have operated within

16*

founder-led businesses operated or advised

22*

combined years of experience across sales, marketing, finance, and operations

7*

industries worked across, from Finance to Wellness

*These figures are the operators' own track records, from businesses they ran or advised before and outside Merigrove. They are not results from RevOS clients.

Meet the operators

What founders say about working with us

Revenue Operations

Alex Sagona

Co-Founder, Bada Digital

Digital Media & Marketing

Sales Management

Gabriel Padilla

CEO, Ellipsend

Technology

Strategy, Brand, Finance

Ed & Ella Broad

Co-Founders, Celiac Wellness Club

Wellness

Sales Management

Noor Miah

Ex-COO, Imperium Acquisitions

High Ticket Coaching

Just the results, the work ethic, ultimately, just the type of person who does what he says he’s going to do. That’s true of the entire Merigrove team. Those guys are absolute monsters. I wanted to leave a note because if you’re considering working with these guys, they are with you. You’re not going to find a better partner than Merigrove.

Alex Sagona, Co-Founder, Bada Digital, Digital Media & Marketing

Work with us directly.

Most founders come to us certain their problem is the thing they can see. It is usually one layer upstream. Advisory starts the same way everything at Merigrove does: with the Business Audit, a scored read across the eight areas that tells you where the constraint actually sits, before anyone quotes you for anything.

From there it runs in one of two shapes. Alongside: one of us works with you and your team on a fixed set of priorities, and your people execute. Embedded: one of us takes a seat inside the business as a fractional executive, owning defined workstreams outright, from the sales floor to the P&L. Which one fits comes down to your capacity, not your budget.

The work itself is the same work we have done as CCO, CBO, CFO and Head of Sales inside seven and eight-figure businesses. Strategy codified and cascaded to KPIs so a rep can see their line to the company's number. Sales processes, objection libraries and setter and closer SOPs written down and enforced. Brand architecture and ideal client personas rebuilt so marketing and sales chase the same buyer in the same language. Hiring, compensation and onboarding built on benchmarks rather than feel. A management cadence, dashboards and forward-looking financial reporting so leadership sees the business clearly for the first time. Every system installed removes a dependency on memory, habit or a single person, and all of it stays yours.

It is for founder-led businesses where knowledge is no longer the constraint, capacity is, and where the gaps are spread across more than one area. If the audit shows one narrow problem, we will say so and point you at the free packs or RevOS instead.

How it starts: email [email protected]. We reply within 48 hours.

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